Book media convergence and american culture

Henry jenkins is an american academic of media culture and has been interested in the role fans play in defining media culture. This edited volume explores different meanings of media convergence and deconvergence, and reconsiders them in critical and innovative ways. Comprehensive descriptions of the capabilities, affordances, and specificities of digital media are available in bolter and grusin 2000 and manovich 2001. For example, rupert murdochs news corporation is involved in book. One of those rare works that is closer to an operating system than a traditional book. Quentin tarantinos star wars digital cinema, media. In convergence culture, henry jenkins argues that convergence is not a technological endpoint. Access this ebook from one of our digital partners. Localism, federalism, and nationalism in american telecommunications policy ali, christopher. Jenkins knows exactly what he means by the term convergence, and his definition is much more complex, subtle, and interesting than the old one.

For more details on it including licensing, click here. Study 45 terms midterm 1 scom 2050 chapter 1 flashcards. The development of media has increased massively over the last few years. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. An introduction to mass communication will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future. The book between media convergence, media specificity, and. Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. History, concept and perspectives of media convergence. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices. This interesting book defines convergence culture with chapters on survivor, american idol, the matrix, star wars, and harry potter, all showing how media consumers are becoming active participants in the creation of texts.

Such actions are enabled by media convergence, the process by which previously distinct. Sometimes this book feels more like a collection of blog articles by some teenager and sometimes this book can offer its reader some serious insights into new media and how convergence changes our culture. With convergence jenkins wishes to appeal to lay audiences as well as industry leaders and policy makers. Against this view of americanization or mcdonaldization, other authors point to a number of. Digital media and convergence culture cinema and media. In this book, jenkins introduces the reader to the ways in which these cultures converge in corporate, religious. On the one hand, some authors point to an increasing convergence on specific forms of artistic, culinary, or musical culture usually, but not exclusively, moving from the united states, via newly global media, to the rest of the world. Early considerations of the relationship between old and new technologies appear in anthologies such as. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title a classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the. He wrote a fascinating book called, convergence culture.

The above text is from the publishers description of. Its a strong argument for an emphasis on media literacy in schools as well as for adults to whom many of the electronic platforms are foreign or even abhorrent. Culture and media table of contents 2012 book archive. News media is considered to be those elements of the mass media that focus on delivering news to the general public or a target public parks, 2012. Globalization and cultural convergence the globalist.

Convergence has transformed who uses these media and for what purposes, but it hasnt eliminated these media. In the case of news media, for example, the top five australian online news sites all rank among the top 25 australian websites in terms of site visits, and an estimated 4. This article will sketch a theory of media convergence that allows us to. Todays media consumers still read newspapers, listen to radio, watch television. Examine how convergence is affecting culture and society. The aim of this interdisciplinary meeting of scholars from european academic centers was an attempt to answer the question what the phenomenon of convergence really is with regard to media, and how the permeation of. Global convergence is when geographically distant cultures are able to influence.

Media convergence and deconvergence sergio sparviero. Looking back on convergence culture dmrc at large medium. The cultural logic of media convergence henry jenkins, 2004. What is the first thing most americans do when they wake up in the morning, when they get out of their car, or when they are done with work. This brings us to mit media studies professor henry jenkins and his 2006 book convergence culture. The conference was organized by the chair of media and social communication of the institute of cultural studies, founded in 2005. Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Television fans and participatory culture, convergence culture.

Such a perspective fails to consider the economic, social and cultural forces that shape how technology is used. Where old and new media collide, henry jenkins, a major figure in the study of fan culture, continues and expands his work on the fan and blog cultures that exists in digital social networks. The term is used to describe a new era of transition where new and old media collide. Media convergence is more than simply a technological shift. Right now, convergence culture is getting defined topdown by decisions being made in corporate boardrooms and bottomup by decisions made in teenagers bedrooms.

Media convergence transforms established industries, services. Convergence culture is a term coined by henry jenkins in his book convergence culture. Comprised primarily of readings that situate some grounded theory to explain what convergence theoryculture is i. Henry jenkins is most famously associated with this model of media convergence, and he elaborated the concept in his influential and muchdebated.

He is the author or editor of 20 books including textual poachers. Its parts provide together a broad picture of opposing trends and tensions in media convergence, by underlining the relevance of this powerful idea and emphasizing the misconceptions that it has generated. Jenkins understanding of convergence is primarily a cultural process, where convergent cultural practices include both the consumption and creation of media. In his 2005 book everything bad is good for you, steven johnson argues that todays television and video games are mentally stimulating, in that they pose a cognitive challenge and invite. Download for offline reading, highlight, bookmark or take notes while you read convergence culture. As a way of guiding readers throughout theoretical ideas and conceptual frameworks, convergence presents several case studies, all of which jenkins describes as the most successful media franchises in us popular culture, including survivor, american idol, the matrix, star wars, and harry potter. Henry jenkins, one of americas most respected media analysts, delves beneath the new media hype to uncover the important cultural.

In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Convergence culture is a theory which recognizes changing relationships and experiences with new media. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mits tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to. I found it to be an interesting read with a unique take on how the shifts in media consumption and distribution are changing pop. Henry jenkins convergence culture s6c media and film blog. Jenkins offers numerous insights on how technology and media professionals can forge better relationships with their customers. Henry jenkins, one of americas most respected media analysts, delves beneath. Key takeaways twentyfirst century media culture is increasingly marked by convergence, or the coming together of previously distinct technologies, as in a cell phone that also allows users to take video and check email. Responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. This book is licensed under a creative commons byncsa 3. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california.

Convergence culture by henry jenkins usc annenberg. But modern american culture is plugged in as never before, and todays high. This book is about the relationship between three conceptsmedia convergence, participatory culture, and collective intelligence. Writing this book has been an epic journey, helped along by many hands.

Convergence culture media technology and culture change. News media has affected american culture in many different ways. Foundational theories and arguments about digital media and convergence culture are discussed in this section. Its a strong argument for an emphasis on media literacy in schools as well as for adults to whom many of the electronic.

Using case studies and by analyzing media most familiar and compelling, jenkins aim is to look at how convergence thinking reshapes american culture. Convergence culture by henry jenkins overdrive rakuten. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award2007 choice outstanding academic titlea classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Henry jenkins convergence culture is a detailed book centering on emergent media, corporate change, and fanbased participatory popularity. The character harry potter exists in books, films, toys, amusement park rides, and candy bars. It brings together the three cscomputing, communication, and contentand is a direct consequence of the digitization of media content and the popularization of the internet. This volume examines issues of media consolidation, participatory culture and franchising in contemporary japan, and explores how the japanese media system is adapting to change in light of its tendency toward prioritizing domestic markets, restricting access and coopting fan movements. Henry jenkins, one of americas most respected media analysts, delves beneath the new. A classic study on the dynamic between an individual and different media channels convergence culture maps a new territory. Media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Organic convergence is multimedia multitasking, or the natural outcome of a diverse media world. Winner of the 2007 society for cinema and media studies katherine singer kovacs book award 2007 choice outstanding academic title convergence culture maps a new territory.